We are PR Central.
People creating connections that transform businesses.
Before strategies, tactics, and results, we believe in something simple: everything starts with people talking to people.
We are an agency that listens, supports, proposes, and builds real relationships. We help brands, communities, media, and audiences meet, understand each other, and grow together.
Our philosophy
Companies don’t talk directly to consumers.
We believe in relationships built on:
Connection
Empathy
Collaboration
Flexibility
Connection
Closeness
Empathy
Collaboration
Flexibility
We move away from the generic and work with intention, active listening, and clarity.
Our purpose
To create connections that transform businesses and people.
We bring together interests, industries, and narratives so the right relationships can happen.
Where others see limits, we see possibilities.
Where others see noise, we see points of connection.
Our story
PR Central was born with a clear idea:
PR works when human relationships work.
Since 2014, we have built relationships with brands, media, communities, and audiences.
We did this by listening, collaborating, and connecting with intention.
Today, we strive to be the agency where people trust, collaborate, and feel supported.
PR Central at a glance
PR Central is a Mexican public relations agency founded in 2014 in Mexico City, specializing in travel and hospitality. It works with destinations, hotels and travel brands that want to reach Mexican travelers, and two of its clients have been with the agency since its first year.
- 2014
Founded in Mexico City. Fairmont Mayakoba and Destination Canada have been clients ever since.
- 2017–2020
Visit Orlando: a 360° strategy with the Mexican travel trade.
- 2019
Certificate of Excellence at the SABRE Awards Latin America for the Visit Orlando campaign. Destination Toronto and Northwest Territories Tourism become clients.
- 2020
Gold SABRE Award in Travel & Leisure for Radar Turístico, its study of Mexican travelers during COVID-19.
- 2022
Recognized in LUXlife magazine's Hospitality Awards 2022 as one of the best travel-focused PR and marketing agencies in Mexico.
- 2023
Minor Hotels (NH Hotels, NH Collection, nhow and Avani) becomes a client in May.
- 2024
Official representative of Destination Toronto to the Mexican travel trade. Ongoing public relations for FITUPAZ, the La Paz Tourism Trust.
PR Central is a member of PRORP, the Mexican Association of Public Relations Professionals.
Selected results
- 5,000travel agents trained in person for Visit Orlando in 2018See the case →
- 710travel agents trained during Canada's 2024 visa changeSee the case →
- 59 millionimpressions and 393 pieces of coverage for Fairmont Mayakoba in 2025See the case →
- 7.2 millionimpressions from 16 creators at the GoPro Meetup La Paz 2024See the case →
All our case studies are in Projects, and our fees and way of working are in the FAQ.
¿Conectamos?
Hablemos de lo que quieres construir.
Botón → Contactar a PR Central