Fairmont Mayakoba, Accor’s luxury resort in the Riviera Maya, has been a PR Central client since 2014, the year the agency was founded. In 2025, PR Central generated 393 pieces of media and social media coverage for the resort, with 59.1 million impressions. The year combined industry awards, wellness, weddings, food, social responsibility and the hotel’s 20th anniversary.
| Client | Fairmont Mayakoba (Accor), Riviera Maya, Quintana Roo |
|---|---|
| Relationship | Since 2014 |
| Case period | January to December 2025 |
| Services | Media relations, press releases and story pitching, familiarization trips for media and content creators, events |
What was communicated in 2025?
| Topic | What happened | Where it ran |
|---|---|---|
| Awards | Forbes Travel Guide’s Verified Responsible Hospitality badge and 2025 Star Awards; Condé Nast Traveler Readers’ Choice Awards 2025, among the top three resorts in eastern Mexico | Infobae, Yahoo Finanzas, EFE, Dimensión Turística, Turistampa |
| Social responsibility | A partnership with Make-A-Wish México and Porsche to grant a child’s wish to see the beach | Reforma, Revista Equipar, El Liberal Metropolitano |
| Seasons | “Summer with Us”, Halloween and Day of the Dead, the holiday season and the 20th anniversary | CNN México, The Happening, Leisure and Lux |
| Experiences | Symphony in a Cenote, a symphonic concert inside a cenote | Food and Pleasure, Revista Turismo |
| Weddings | A familiarization trip for wedding and lifestyle media | Moi, Vanidades, Fiancée Bodas |
| Food | Interviews with executive chef Daniel Noguera | Jet News, Trade News |
| Content creators | Stays by Chantal Tru, Osvaldo Benavides, Lambda García, Danae García and Dany Cordero | Instagram and TikTok |
What were the results?
| Pieces of coverage | 393 |
|---|---|
| Impressions | 59,151,303 |
| Month with the most coverage | November: 173 pieces and 24 million impressions, driven by the Day of the Dead trip with three creators |
What did the year show?
Two months accounted for most of the reach. June, with Chantal Tru’s stay, and November, with the Day of the Dead trip, added up to 254 of the 393 pieces and about 57% of the year’s impressions. A well-chosen creator with an itinerary built around them moves more than many scattered posts.
The awards did a different job. The Forbes Travel Guide recognition traveled through news agencies and national and regional portals such as EFE, Infobae and Yahoo Finanzas, so the news reached outlets that a seasonal press release rarely does.
Do you have a hotel or resort that wants more presence with media and creators in Mexico? Contact us or read our frequently asked questions.