Straight answers about what the agency does, who it works with and how it charges.
Last updated: September 14, 2026.
What does PR Central do?
PR Central is a Mexican public relations and strategic communications agency based in Mexico City. It works with travel, hospitality and destination brands: earned media, spokesperson work, institutional relations, influencer campaigns and representation of tourism boards in the Mexican market.
What kinds of clients does PR Central work with?
Hotels and hospitality groups, tourism boards and international destinations, travel platforms and lifestyle brands that want to reach Mexican travelers. Current clients include Fairmont Mayakoba and Destination Canada (both since 2014), Destination Toronto and Northwest Territories Tourism (since 2019), Minor Hotels, FITUPAZ, Expedia Group, Destination British Columbia, Jackson Hole Mountain Resort and Hotel Dreams Estrella del Mar.
How is PR Central different from a multinational agency?
A local team, direct attention from the partners and knowledge of the Mexican travel market: which media drive decisions, which creators have a real audience and how domestic travelers buy. No layers of regional approvals.
Does PR Central work with brands outside travel?
Yes. Its specialty is travel and hospitality, but the agency also handles consumer and lifestyle brands and projects with an institutional component.
How are the results of a PR Central campaign measured?
With indicators agreed at the start: coverage in priority media, share of voice against competitors, quality of mentions (key messages present), referral traffic and, where applicable, bookings or leads attributable to communications activity.
How much does it cost to hire PR Central?
PR Central works on a monthly retainer for ongoing accounts and on a project budget for launches or one-off campaigns. The minimum retainer is MXN 60,000 per month plus VAT (IVA), and most accounts fall between MXN 90,000 and MXN 150,000 per month, depending on the number of markets, the volume of activity and whether the account includes spokesperson work, events or institutional relations. Projects are quoted by duration and scope. The proposal is put together after a diagnostic session, at no cost.